Web Summit, Lisbon – While packing ghostLED for tour, we had no idea what to expect over the next five days, let alone the 72h over Web Summit. Instead, we set the expectation factor to zero and decided to just go with the flow…
So what were the reasons behind our trip to Lisbon? Aside from the many networking opportunities and the chance to explore new trends in technology, Web Summit presented the perfect platform to test not only our first product – ghostLED – but also test our strategies, our pitch, our communication and of course, our team dynamic. And ultimately, Web Summit was the perfect opportunity to put ghostLED into the hands content creators, and get some solid feedback in the process.
If you’re on this page you probably already know that we want to solve content creator’s tech issues – starting with lighting on location – because we believe you should be free to create whenever you want it, wherever you are. What better place to test that theory than at Web Summit? Let’s say that you’ve already figured out how to not F-up a shoot capturing both stills and motion, while doing an interview on-the-go. Quick access to a light source is needed to give that extra touch to your images, what are your options? Well, you have two:
a. a light panel mounted on a stand or on your camera, and a speedlight (or a strobe) to be mounted on a stand or your camera once you’re done with your LED panel; or
b. ghostLED on a portable stand switching between continuous and flash modes, while connected to your radio transceivers, syncing with your camera.
Naturally, we went with option b.
If you’re looking to make your images stand out, or you’re after a simple solution for a low light situation, you’ll love an easy hands-on that factors in all of the above. Check out a few examples we shot while in Lisbon, here.
Let’s get back to Web Summit, where the interview opportunities for a content creator are unlimited.
What equipment would you carry? We loaded an F-stop Gear bag with: a DSLR, a couple of 17-35mm and 70-200mm lenses, a pair of transceivers, a GorillaPod, a portable stand, and a tripod. Good to go.
Next, we needed a willing test subject so…. we got in touch with three-time Grammy award-winning artist, producer, and philanthropist, Wyclef Jean.
Wait, Wyclef Jean at Web Summit?! Yes, the hip-hop icon dubs himself a thug-nerd and while sharing his passion for sound engineering and technology, he not only produced a track LIVE on the Music Notes stage, in collaboration with Lisbon-local musicians and singers, sampling the sounds from Jupiter recorded by NASAs space probe Juno, provided by Apple Music – he let us follow him around in the process.
Many thanks to Wyclef and the lovely Madeline Nelson for your quality time, your flexibility, for accommodating us+camera gear and for listening to our story!
Check out our exclusive behind the scenes images of Wyclef’s interview with Business Insider’s Shona Ghosh, below.
Images above taken using ghostLED in flash mode, with the following settings: f2,8 . T1/160 .
In the clip below, ghostLED was used in continuous mode between minute 0:44 and minute 1:09; you can really see the difference from the previous scene at minute 00:41, shot with ambient light.
In this video: The voice of Wyclef Jean live from the Music Notes stage, together with Nelson Freitas, and D.A.M.A. playing Borrowed Time – Carnival III: The Fall and Rise of a Refugee
We want to make gear that will enable even the most adventurous people in media to follow their passion – and we believe ghostLED will do just that. It’s not only light it’s freedom to shoot what you want, whenever and wherever you want. We believe that you deserve the best tools that let you focus on your content in any condition, making your job easier.
Startup founder Eleonora Raggi gained her expertise in lighting design thanks to a decade as a freelance photographer. Her dream is to bring a valuable contribution to the creative community, solving problems, while building a dynamic company based on a true passion for media technology.
Grazie mille to those behind the scenes contributing to this post: Mel Simmons the master planner, Mattia Sarti the GIF and design master, Eleonora Raggi the Camerawoman/boss lady.